English transformation art, a personal iconography

I joined the site thepoetryforum.co.uk the other day and started a thread about my English Transformation Art.
In posting to this thread, I came across the idea that what the client chooses as a text to become art is really an icon in his world of word use, and so this is a genre of personal iconography, as well as art.

engaging the client in a conversation prior to forming the art

The blog, being devoted to careful, inspired use of words, is the perfect setting in which to cultivate the interest of clients in the art I produce, English transformation art. By creating an environment in which a conversation naturally evolves, ideally with the client participating in comments and in that way engaging the artist in the client's own deepest language development, a speedier arrival at the central focus of interest can be brought about--the one or two words which most transform the client's everyday experience into that magic realm of wonder, the world of ideas.

civilization's lateral extension versus delving deeper

Workers who extend this civilization laterally find appeal in novel word combinations. Workers who delve deeper find themselves needing to break words up and reassemble new ones from the parts.

Science extends this civilization laterally. This is evident in its contentment with words as they are.