English Transformation Art purchasers' group, a new Google group

I have created a Google group for purchasers of English Transformation Art only, for them to discuss their experience with the art. The name of the group is English Transformation Art purchasers' group.

English transformation art, a personal iconography

I joined the site thepoetryforum.co.uk the other day and started a thread about my English Transformation Art.
In posting to this thread, I came across the idea that what the client chooses as a text to become art is really an icon in his world of word use, and so this is a genre of personal iconography, as well as art.

Pairs of competing texts for English transformation art

I saw on a video at Google once a lecture on how to use the feedback Google provides for its targeted ads for specific search terms by creating an ad in two forms with two different key terms. This yielded immediate information on the relative business generated by the two different terms, where they were the only reason for any difference in clicks on the ads. Then by keeping the term that did better, and pairing it in another test with another prospective term, and doing this successively with more and more terms all of which would be considered good possibilities, one can arrive at the best single term for generating click-throughs and business.

So apply this technique to making suggestions of words to clients to be made into English transformation art. I don't have the feedback coming in, but I can still suggest some comparisons that will arouse a preference in the prospective client. See what you think...

Here are some pairs:

freedom/america
awesome/way cool
champion/winner
blush/intrigue
slam dunk/home run
contemporary art/modern art
hunk/doll
insight/determination
wit/scholarship
the chase/battle of the sexes
heartthrob/my crush
recondite/obscure
rags to riches/second effort
bonus/perk
ceo/president
vacation/weekend
ambition/good taste
cordon bleu/filet mignon
pumping iron/no pain no gain
heavyweight/big biceps
riviera/california
planet earth/solar energy
denim/corduroy
silk/nylon
strength/courage

Which of these choices would you select, if you were going to buy English transformation art?

Is English Transformation Art really art?

Let me ask my readers, do you view English Transformation Art, such as the example here on my sidebar, to be art?

If you would, please comment to this post.

On the process of English Transformation Art

Conversation between myself and my English Transformation Art clients is itself part of the art process, in a sense. It is my task as artist to move the client, to assist, with as little assistance as possible, him in perceiving the difference between the really important things in his world from the less so, even if what is important to him is being silly. You may be silly about life, but you must also know what it is about silliness that makes you feel good, and know it at least well enough that you can see it in real terms, as a word or two.

It is my feeling that this is a process that will grow with each commission. Every client will bring a different world view to the table. It will be part of the process also to create better and better ways to record here in the blog the process, insofar as this meets with the approval of the client. This is a delicate matter. I enter the client's domain perhaps as no other artist does, making tangible his own view of his world, or some part of it, enabling him to create in his home or office a highlight exactly to his own specifications, something to share with those who visit him in home or office, and to keep hidden from those who he does not want in his home or office, if that is his design. I as artist must travel the road with him, engaging in conversation before creation of the work to decide what word or words it will say, hearing his musings and approach to the concept of this art, and his expressions of enthusiasm about it. What I say in the blog could be very much of this process, or very little, according to what the client either expressly states to me about it, or by my own judgment and taste about how I can enhance the experience for the client by setting it in the context of my own approach to the work, as the originator of the genre.

I have related here after successfully transporting the first sale to its author and buyer (the person is indeed an author!) a quote from his email acknowledging receipt of the work. This is a suitably understated approach to this groundbreaking step in the process. Better to let him express his response, in simple terms in this case, than have me begin with narrative about my impressions of his experience. I trust he will endorse this way of looking at it.

Comments of the first purchaser of English Transformation Art

The first purchaser of English Transformation Art from my blog has received the work and says, "I like it very much. Nice job. I'll be having it framed soon."

English transformation art: a conversation between artist and client

The enterprise of English Transformation Art is by its nature a conversation between the artist and the client. All the words shared between those two participants go toward establishing an agreement about the fundamental principle of the art that just one word has the power to move and inspire, and that one's use of all words is affected by this principle.

The graphical instrument of the art is a different scene of action for words than is the form of the letters. Reading is not the object. It is more about occupying space.

Some new color schemes have replaced old ones.

Following discussions at conceptart.org with some artists I have created seven new color schemes to replace seven of the old ones for my English Transformation Art, available here on my blog. Three, c201, c202, and c204, are unchanged.

I think the new ones are exciting and I hope you will take a look. Click here.

For those interested in purchasing a special, whether of the text, "GLENBARD WEST", or of the text, "YALE", There is now a greenish color scheme--c209--for Glenbard West, and a blueish color scheme--c210--for Yale.

engaging the client in a conversation prior to forming the art

The blog, being devoted to careful, inspired use of words, is the perfect setting in which to cultivate the interest of clients in the art I produce, English transformation art. By creating an environment in which a conversation naturally evolves, ideally with the client participating in comments and in that way engaging the artist in the client's own deepest language development, a speedier arrival at the central focus of interest can be brought about--the one or two words which most transform the client's everyday experience into that magic realm of wonder, the world of ideas.

Art now available unsigned at less cost.

I have now added an option for the buyer of my English transformation art, on this blog, to buy the art with a "trademark" instead of my signature, at $60 for an 18"x24" print, instead of $100. Larger sizes are proportionately reduced.

This will enable me to hire a staff to perform all the work on this unsigned product, while retaining the option of a signed work at a premium.

I have made my first sale of artwork from my blog.

For the past couple of weeks I have been in conversation with a client wishing to purchase a work of English transformation art. Today I received his payment.

This is the momentous event I have been waiting for. It is no longer an abstract concept alone to be selling art on my blog. Now it is real.

I am now selling my art on my blog.

Yesterday I entered the world of blog art sales. You will now find at the top of the sidebar: (a) an example of my own genre, English transformation art, the color scheme being one of ten available schemes to be seen at flickr.com and the text being anything specified by the buyer (but read the introduction before you click on the paypal button) (b) A little introduction to this original genre, (c) a paypal button with fields for the client to fill out, and (d) a comment box, or "cbox".

This is a momentous beginning for me and like any artist I will be waiting anxiously for the first sale.

My readers can comment here to this post by clicking on "Comments" at the bottom of the post, or comment in the cbox in the sidebar.