I saw on a video at Google once a lecture on how to use the feedback Google provides for its targeted ads for specific search terms by creating an ad in two forms with two different key terms. This yielded immediate information on the relative business generated by the two different terms, where they were the only reason for any difference in clicks on the ads. Then by keeping the term that did better, and pairing it in another test with another prospective term, and doing this successively with more and more terms all of which would be considered good possibilities, one can arrive at the best single term for generating click-throughs and business.
So apply this technique to making suggestions of words to clients to be made into English transformation art. I don't have the feedback coming in, but I can still suggest some comparisons that will arouse a preference in the prospective client. See what you think...
Here are some pairs:
slam dunk/home run
contemporary art/modern art
the chase/battle of the sexes
rags to riches/second effort
cordon bleu/filet mignon
pumping iron/no pain no gain
planet earth/solar energy
Which of these choices would you select, if you were going to buy English transformation art?
Saturday, September 19, 2009
Pairs of competing texts for English transformation art
Engish transformation art|Google ads and search terms|pairs of competing texts|